Strategic Communication in the AI Era
... Government Urges PR Professionals to Leverage Technology for Innovation and Ethical Engagement By Francis Maingaila ♥️ Lusaka, Zambia24 - March 19, 2025 — The Zambian government has called on public relations (PR) professionals to embrace artificial intelligence (AI) while ensuring that ethical standards and credibility remain at the forefront of their work. Speaking on behalf of President Hakainde Hichilema, Minister of Information and Media, Hon. Cornelius Mweetwa, delivered the opening address at the 14th Zambia Institute of Public Relations and Communication (ZIPRC) Annual Conference in Livingstone. Mweetwa highlighted the growing role of AI in reshaping communication strategies and emphasized the critical need for PR professionals to maintain accuracy and integrity in their messaging. “Your role is more vital than ever. As AI and digital platforms change the way we communicate, the information you share must remain truthful and ethical,” Mweetwa said. The conference, ...