ZTA charts new tourism growth path
Agency renews drive to position Zambia as a leading African destination through stronger partnerships, improved standards and enhanced competitiveness By Francis Maingaila ♥️ Lusaka, Zambia24 — (4-07-2026) -- The Zambia Tourism Agency (ZTA) has launched a renewed drive to position Zambia among Africa's leading tourism destinations by strengthening partnerships, improving service standards and enhancing the country's competitiveness. The call was made during the Ndola Regional Tourism Stakeholder Engagement, held on the sidelines of the 60th Zambia International Trade Fair (ZITF), which brought together tourism and hospitality operators, government institutions, private sector partners and other industry players to discuss tourism development in the region. Speaking on behalf of ZTA Board Chairperson Keira Johnson, ZTA Board Committee Member Christopher Nsenje said tourism remained one of Zambia's most strategic economic sectors, capable of attracting investment, creati...