TELL ZAMBIA’S STORY, BRING THE WORLD
Tourism PS Evans Muhanga challenges journalists and content creators to market Zambia through accurate information, compelling storytelling and knowledge of the country’s tourism products By Francis Maingaila ♥️ LUSAKA, Zambia — 11 September 2026 — The Zambian Government has challenged the media, content creators and the tourism industry to play a more active role in promoting the country as it seeks to attract five million international tourist arrivals and improve the quality of tourism facilities. Permanent Secretary in the Ministry of Tourism Evans Muhanga told journalists at the conclusion of a two-day media training workshop on tourism writing and reporting, organised by the Zambia Tourism Agency (ZTA), that Zambia would not achieve the five-million-tourist target if responsibility for marketing the country was left to Government alone. Mr Muhanga said journalists, content creators, tourism businesses and ordinary Zambians all had a role to play in telling Zambia’s story and...