"The GOAT Media Centre"

Government says the regulatory and fiscal reforms are being implemented to attract investment and ensure sustainability in Zambia’s tourism sector. By Francis Maingaila ♥️  Lusaka, Zambia24 – (21-09-2025)  - The government has announced a comprehensive overhaul of the Tourism and Hospitality Act No. 13 of 2015, aimed at reducing business costs, simplifying licensing, and aligning Zambia’s tourism industry with global standards.  The reforms support government’s target to attract three million international visitors by 2025. Speaking at the Star Grading Awards Ceremony in Lusaka, Tourism Minister Hon. Rodney Sikumba, represented by Permanent Secretary Mr. Evans Muhanga, said the revised law will introduce a single-window licensing system, provide fiscal incentives, and decentralize services to make the sector more competitive. Mr. Muhanga emphasized that achieving the target of three million arrivals requires excellence across the tourism value chain — from hotels and lodg...

Mwape says the Rebranded initiative is aimed at promoting family holidays, culture and national pride By Francis Maingaila ♥️  Lusaka, Zambia24 – (13-09-2025) - The Zambia Tourism Agency (ZTA) has relaunched its “Take a Holiday Yamu Loko” campaign to spur local travel and strengthen the domestic tourism market. According to Hildah Mwape, Manager – Communications & Corporate Affairs, the six-month campaign, which runs from September 12, 2025, to February 28, 2026, is designed to increase domestic tourism visits by 5% this year and 30% by the end of 2025. She explained that the agency is targeting more than 5,000 local bookings by engaging at least 150 tour operators and curating affordable packages for Zambians. Tourism Minister Rodney Sikumba, speaking at the relaunch, said the initiative reflects President Hakainde Hichilema’s directive to make tourism products and services more accessible to local citizens. “This relaunch comes at a pivotal time, as Government accelerates the...

... Muhanga says t he star grading program marks a major milestone in Zambia’s efforts to elevate its tourism industry and attract high-value visitors. By Francis Maingaila Lusaka, Zambia24 – (10 September 2025) – Thirty-six hotel and lodge establishments across Zambia have officially earned star grading certificates under the 2024 Zambia Tourism Agency (ZTA) hotel classification programme — a bold step towards raising hospitality standards and boosting the nation’s international tourism appeal. Speaking during the star grading award ceremony held at Urban Hotel in Lusaka, Ministry of Tourism Permanent Secretary Evans Muhanga, who represented Minister Rodney Sikumba, reaffirmed the government’s unwavering commitment to improving service delivery in the tourism sector. “The grading system promotes uniformity and quality across all establishments,” Muhanga said. “Tourists expect the same standards wherever they book,” he added. He emphasized that the star grading exercise is a vit...