Media Faces Misinformation Threat
Stakeholders urge ethical reporting, unity, and press freedom ahead of 2026 elections
By Francis Maingaila ♥️
Lusaka, Zambia24, (May 3, 202 — The media not only in Zambia but world over continue to face the growing threat of misinformation and disinformation.
Speaking after a match past to mark the commemoration of World Press Freedom Day in Zambia, Minister of Information and Media Cornelius Mweetwa warned the media to uphold professionalism and accuracy to safeguard democracy ahead of the 2026 general elections.
“The media should guard the truth about the state of the nation and ensure citizens are informed by facts, not misinformation,” he said.
Mweetwa urged journalists to remain professional and ethical, especially as the country approaches the August 13, 2026 general elections, noting that media narratives can influence electoral outcomes.
He highlighted reforms undertaken by government to enhance media freedom, including the enactment of the Access to Information law and the decriminalisation of defamation of the president.
The minister also announced the establishment of a Media Trust Fund aimed at supporting the sustainability of media houses, particularly community media.
On journalist welfare, he acknowledged concerns over low salaries and said government would explore possible interventions to improve working conditions.
Mweetwa further condemned recent attacks on journalists, assuring that perpetrators would be brought to justice.
“No one who perpetrates violence against journalists will go unpunished,” he said.
He said the day also serves to recognise the dedication of media practitioners who continue to work tirelessly, often under challenging circumstances, to keep the public informed.
“The ministry remains open and we call upon the media to work closely with us in finding lasting solutions to the many challenges confronting the sector,” he said.
He added that strengthened collaboration between government and the media is key to addressing industry challenges, and that the commemoration also allows stakeholders to assess progress and chart the way forward.
“It is now my honour to invite the Minister of Information and Media to deliver the keynote address,” he said.
Zambia National Commission for UNESCO representative Moira Nguni said this year’s theme is a call to action, reminding stakeholders that peace is not merely the absence of war but the presence of truth, justice, and the free flow of ideas.
She stressed that press freedom is essential for democracy, inclusive societies, and the protection of human rights, adding that independent and pluralistic media remain the lifeblood of informed societies.
“Journalists provide citizens with accurate information and support cultural and social dialogue,” she said.
Nguni noted that journalists across the world continue to face harassment, violence, and increasing digital attacks, particularly targeting women in the media.
She warned that disinformation and manipulative content are eroding public trust, while economic pressures threaten the survival of independent newsrooms.
She further highlighted the growing ethical challenges posed by artificial intelligence and digital technologies, saying journalism must adapt responsibly.
“UNESCO’s message is clear — technology must serve human rights, not undermine them,” she said.
Nguni emphasized the need for media and information literacy to help citizens distinguish facts from propaganda.
She added that sustainable development cannot be achieved if media institutions remain economically fragile, noting UNESCO’s advocacy for media pluralism and support for community media.
“These platforms speak the languages of our people and reach those often left behind,” she said.
Nguni called for the protection of journalists and strengthened collaboration among governments, civil society, and media organisations.
“Let us celebrate the courageous journalists who continue to report from zones of silence and reaffirm our commitment to a future where citizens can speak freely and think without fear,” she said.
Media Institute of Southern Africa (MISA) Zambia Chairperson Lauren Mwanza said misinformation remains a major threat to journalism and democracy.
She said press freedom is the cornerstone of democracy, warning that without it citizens lack access to reliable information.
Mwanza urged journalists to embrace fact-based reporting, conflict-sensitive journalism, and responsible digital engagement.
“As we approach key national processes, the need for ethical and responsible journalism becomes even more urgent,” she said.
Media Liaison Committee Chairperson Henry Kabwe emphasized unity in the media fraternity, saying divisions weaken efforts to fight misinformation.
He said journalists must uphold professionalism and accountability, especially ahead of the 2026 elections.
“We must work as one. Peace must begin with us,” he said.
He also raised concerns over poor working conditions and called for improved welfare in the sector.
Local Organising Committee Chairperson Arthur Sikopo said World Press Freedom Day provides an opportunity for reflection on the role of journalists in society and called for a moment of silence for media practitioners who have lost their lives in the line of duty globally.
He said the theme Shaping a Future at Peace highlights the media’s responsibility in promoting peace, unity, and justice.
Sikopo warned that misinformation, intimidation, and attacks on journalists threaten press freedom and democratic progress.
He condemned recent attacks on journalists and urged law enforcement agencies to ensure perpetrators are brought to justice.
He also called for stronger government support, including budgetary allocation for World Press Freedom Day commemorations.
Sikopo urged journalists to remain ethical and professional despite challenges, and thanked partners and sponsors for supporting the event.
Stakeholders at the event reaffirmed the need for collective action to combat misinformation, strengthen ethical journalism, and ensure the media contributes to national unity and democratic development.
Zambia is also expected to host a global World Press Freedom Day conference, positioning the country as an active participant in global media freedom dialogue.
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