Zambia Tops Travel Charts
Records 2.2 Million International Arrivals in 2024, Leads Southern Africa in Business Tourism Spend, and Strengthens Sector Growth Ahead of 2025 Targets By Francis Maingaila ♥️ Lusaka, Zambia24 — (29 November 2025) — The country’s tourism sector is bouncing back strongly, with international arrivals reaching 1.4 million in 2023, up from 652,000 in 2010, the Zambia Tourism Agency (ZTA) has revealed. Minister of Tourism Rodney Sikumba announced on Saturday night during the opening of the 2025 Tourism Excellence Awards that a record 2.2 million international tourists visited in 2024. Speaking at the event, Minister Sikumba said growth has been propelled by expanded market outreach in India, China, and the Gulf Cooperation Council (GCC), as well as a strengthened national Meetings, Incentives, Conferences, and Exhibitions (MICE) calendar. “As of October, we have already recorded two million international arrivals in 2025. This strong growth is a result of strategic Government interventions...